Weber van Bock

Weber van Bock is the founder of TENZING, a 100% natural energy drink, and former Marketing director of Red Bull Europe. From 2006 to 2014, Van Bock played a key role in Red Bull's transformation from energy drinks to a media business. He has led many of Red Bull's big projects, including Revolutions in Sound, Air Race Ascot and Danny McCaskill's launch Imaginate. In the UK, he helped pioneer the Red Bull Media House and launched the associated magazine and TV channel, which greatly boosted the brand's digital development and social impact. Van Bock started out as a management trainee at Unilever, where he gained six years of on-the-job expertise and training. He then moved on to running MTV Networks and gained valuable experience in both traditional and new social media. The network he built was one of the world's first social networks. Van Bock is seen as one of the leaders of a new kind of marketing idea, the idea that brands should be more like publishers than traditional marketers. He published Social Branding in 2004, a blueprint for how to succeed in the new social media era. His speech was perfect ———— well prepared, humorous and humble, it was well received by the audience. He is an excellent speaker on marketing and user experience and would be a great choice for us to hire him again. Director of Content marketing, ————Zendesk