Sophie Sandel

As a social media and brand expert, Sophie Sandel can inspire audiences and guide businesses on how to optimize their digital brand strategy. She has extensive experience and is good at inspiring others to become digital leaders and create new ideas. Sophie Sandel is a well-known digital expert who often gives speeches on leadership, social media, personal branding, and online communication. In 2009, she became the first social media manager for a large publishing house in London, in short, her job was to introduce new digital media ideas. She enjoys doing this job very much. Within a year, she trained almost all teams in the company on how to use social media and what they can do with it. Sophie plays different digital roles, leading many change projects and witnessing the pros and cons of digital development. She is passionate about inspiring others to become digital leaders. Her philosophy is to complete at least one challenging digital project every year, so that your organization can stay ahead and stay vigilant at all times. In 2013, Sophie published the book Digital Leadership, which focuses on digital leadership and creativity, as well as how to manage digital change. Sophie has worked for multiple brands such as Vodafone, Bureau Veritas, BSI, and ITV, so she has a deeper understanding of the challenges posed by office politics and digital development. She has many stories and management cases to share with the audience, both good and bad. In addition, Sophie also plays a leadership role in many non-governmental organizations. In 2011, she received the Freedom of the City of London Award for her service to London; In 2008, she became the local president of Junior Chamber International, JCI, and encouraged hundreds of people to participate in different projects; In 2010, as the marketing and networking director of the London International Youth Chamber of Commerce, she successfully created 14 websites. In 2013, she gave speeches at TEDxUCL and TEDxWomen, sharing stories about digital leadership - inspiring new ideas and taking action. She teaches four courses at INSEEC University London, one of which is digital branding. Sophie studied leadership and behavioral science at Lund University in Sweden, which laid a solid foundation for her to share creativity and ideas with the audience. Sophie shared her personal experience in her speech, which resonated with everyone. She discusses the practical significance of strategy and provides practical suggestions on how to do it. She is passionate about communication and is currently collaborating with different individuals and organizations. Her goal is to continuously update topics and motivate others. In addition to the digital world, she is also interested in improvisation, art, and classical music. She has held two solo abstract art exhibitions in London and enjoys enjoying concerts. Currently, Sophie works for Adobe's blog CMOcom and London Business