Robert Phillips

Robert Phillips, co-founder of Jericho Chambers, a development strategy organization. Phillips has served as the CEO of Edelman, the world's largest independent public relations firm that provides public relations consulting services, and as a global director of the Public Engagement and Future Strategy Group. Phillips focuses on building trust, believing that trust is complex and fragile. He emphasized the possibility of building trust, but this was not achieved through simple formulas or new technologies. Leaders must have different thoughts and actions in order to establish their leadership, trust in the company, and brand. His second book on citizenship and business, World Gold Wrong, explains his understanding of trust. The content in this book is a classic case study of a new model of citizen state and collaborative production leadership. Phillips is currently a visiting professor at Cass Business School. He founded his own company during his college years at the age of 21 and later became the co founder of Jackie Cooper's public relations company. He has provided communication and strategic consulting services to multiple world-renowned multinational corporations, as well as their CEOs and executives. Phillips believes that the layout of the public relations and media industries lacks a sense of responsibility in terms of credibility and honor. After the democratic crisis in the banking economy, trust was undermined. New technologies and social media make trust more easily exposed. The establishment of trust is rapidly transitioning from institutions to the hands of citizens, and even expensive public debate cannot stop this trend. In his latest book, Believe Me, Public Relations is Dead, and Phillips ultimately stated that he doesn't believe anything. Everything will be subject to scrutiny, suspicion, and reconstruction. But this change is both simple and complex. Companies should focus more on doing the right thing, rather than constantly talking about themselves. Hire the right people with reasonable wages, avoid foolish bonuses, and stop spinning around. Don't say you will do it, but do it truthfully. Trust is not a message, but a practical action. The way to gain trust is to actively earn it.